by Sean Roach | Jan 25, 2017 | Blog, Positioning Yourself as an Expert, Unlock Opportunity
Everything I’ve been discussing lately (here, here and here) has been leading to the sixth reason on my list of Why You Should Become An Expert. So what’s this week’s reason you should become an expert? If you want to monetize your expertise, even if your...
by Sean Roach | Dec 26, 2016 | Blog, Increase Your Success
Whatever holiday you celebrate as the end of the year draws near, there’s a general feeling of good will and generosity of spirit in the air. Sending cards and warm wishes to customers and doing something charitable are all ways to promote positive visibility for your...
by Sean Roach | Dec 14, 2016 | Blog, Business Strategy, Positioning Yourself as an Expert
When you’re an expert, you enjoy the benefit of having “higher-level” colleagues. In some cases, these contacts can be nearly as important as your relationships with your customers. We have an instinct to keep our business details private, but maybe it’s time to throw...
by Sean Roach | Nov 30, 2016 | Blog, Business Strategy
We know that when you position yourself as an expert, potential customers know you have valuable knowledge to share. And because you actually do have the knowledge, creating quality content they’ll be interested in is easy. But how do you get the word out? You already...
by Sean Roach | Nov 2, 2016 | Blog, Increase Your Success, Positioning Yourself as an Expert
Now that you understand the benefits, you need to know how to succeed as an expert. First, understand you’re not the only one asking. Most experts wrestle with how to convey their command of their niche in an effective and authentic way that invites more and better...
by Sean Roach | Oct 26, 2016 | Blog, Positioning Yourself as an Expert
Are you an expert? This is a great question, and one that I talked about on last week’s Roach Rants. (I’ll give you a hint, the answer is probably yes!) But what if you know you’re an expert, and you’re still unsure if you should create a business around that...