3 Stories of How Finding the Right Niche Changes Everything
I’m sharing some real-life examples of how I helped three clients identify the right niche–and their ideal client–and how it changed everything for them!
Niche Success Story: In-N-Out Burger
Want an example of a perfect niche marketing success story? Look no further than the west coast based fast-food chain, In-N-Out Burger. With lines out the door (or around the parking lot) every day, there’s no denying they’re doing something right! But what is it?
Should You Diversify Your Business in 2020?
Think a strong economy means strong opportunities for expansion? Think again. Here’s why you should stick with what you know and stay true to your niche regardless of the economy.
Why Choosing the Right Niche Will Increase Your Success
Choosing a niche is all about using your expertise and knowledge to fill a specific need for the right customers.
Show Your Strength, Show Compassion
Do you think showing compassion in business is a sign of weakness? Think again. Here’s why this all-important interpersonal skill will show your strength.
Problem Solving as a Skill
News flash: businesses and dreams live or die depending on the problem-solving skills of its employees. Considering this, you’d think there would be no shortage of problem solvers in the marketplace. But the truth is many people struggle with overcoming obstacles.
Giving Thanks: How to Properly Thank Your Supporters
It’s the time of year for gathering together with our families, reflecting on our good fortune and giving thanks for the blessings and fellowship we enjoy. But all that end-of-year reflections shouldn’t just be limited to our personal lives.
Dyslexia is a Gift. Here’s How to Use It.
What’s the first thing you think of when you hear the word “dyslexia”? If you don’t think innovation, creativity and objectivity, then you might need a new definition of this misunderstood gift. Here’s how dyslexics are shaping our future.
You Need to Reign in Your Passion (for your business)
Passion for your business is great–essential even. But today I’m going to share something surprising I learned recently.