Are You Curious or Committed to Your Expertise?
Want to position yourself as an expert in your niche? Great! It’s true you don’t have to know everything about your niche today, but you are going to have to commit to being an entrepreneur. Going all-in is the only way to truly earn that specialization. Expertise isn’t for dabblers.
Why Giving Away Free Stuff Makes Good Business Sense
Today I’m looking for the answer to the question: “When is the right time to give work product away for free?” Because sometimes giving away free stuff just makes good business sense.
It’s that time of year… again.
In between holiday celebrations, gift-giving and, hopefully, taking some time off, it’s the time for numbers, numbers, numbers. Yes, running reports and evaluating data is a grind, but building your business without metrics is flying blind.
Giving Thanks: How to Properly Thank Your Supporters
It’s the time of year for gathering together with our families, reflecting on our good fortune and giving thanks for the blessings and fellowship we enjoy. But all that end-of-year reflections shouldn’t just be limited to our personal lives.
The Client Journey from Suspect to Lifelong Client
This week I’m wrapping up our three-part series on the Client Journey looking at how to take potential buyers from Suspect to Lifelong Client.
Taking the Journey From Customer to Client to Lifelong Client
This week, we’re looking at how to nurture your Prospects through the client journey from Customer to Client all the way to Lifelong Client.
How to Get More (and Better Quality) Customers
To get more customers, there’s a set of steps you must take them through. Bringing on new clients is more about building relationships than selling.
How Important is it to be Honest with Yourself?
In business, acknowledging a weakness and dealing with it takes strength. So be honest with yourself. Both you and your business will be better for it.
Why Advocacy in Business Only Works with Honesty
There’s more involved to advocacy in business than positive energy or cheerleading. To really advocate, you need brutal honesty.