Want to position yourself as an expert in your niche? Great! It’s true you don’t have to know everything about your niche today, but you are going to have to commit to being an entrepreneur. Going all-in is the only way to truly earn that specialization. Expertise isn’t for dabblers.
Today I’m looking for the answer to the question: “When is the right time to give work product away for free?” Because sometimes giving away free stuff just makes good business sense.
In between holiday celebrations, gift-giving and, hopefully, taking some time off, it’s the time for numbers, numbers, numbers. Yes, running reports and evaluating data is a grind, but building your business without metrics is flying blind.
It’s the time of year for gathering together with our families, reflecting on our good fortune and giving thanks for the blessings and fellowship we enjoy. But all that end-of-year reflections shouldn’t just be limited to our personal lives.
This week I’m wrapping up our three-part series on the Client Journey looking at how to take potential buyers from Suspect to Lifelong Client.
This week, we’re looking at how to nurture your Prospects through the client journey from Customer to Client all the way to Lifelong Client.
To get more customers, there’s a set of steps you must take them through. Bringing on new clients is more about building relationships than selling.
In business, acknowledging a weakness and dealing with it takes strength. So be honest with yourself. Both you and your business will be better for it.
There’s more involved to advocacy in business than positive energy or cheerleading. To really advocate, you need brutal honesty.