We’re almost at the end of our series on why niche marketing is the best way to success, but I don’t want to leave you quite yet. To finish up, I’m sharing some real-life examples of how I helped three clients identify the right...
Want an example of a perfect niche marketing success story? Look no further than the west coast based fast-food chain, In-N-Out Burger. With lines out the door (or around the parking lot) every day, there’s no denying they’re doing something right! But what is it?...
In 2018, the US GDP topped $20 trillion, the highest GDP achieved by our economy ever. Unemployment has been consistently low and currently stands at about 3.6 percent, although the rate will probably dip even lower as we enter the holiday season. There’s no disputing...
Life and business are both better when you choose a niche, and go after it. Choosing a niche is all about using your expertise and knowledge to fill a need. In the era of Web 2.0, targeting and delivering services is easier than ever, but before you start selling, you...
I was recently on a call with one of my team members. She and I have known each other for several years and, through our frequent work together, have become friends. But something felt off. Our typical friendly banter was muted, replaced with awkward pauses and a lack...
News flash: businesses and dreams live or die depending on the problem-solving skills of its employees. Considering this, you’d think there would be no shortage of problem solvers in the marketplace. But the truth is many people struggle with overcoming obstacles—and...
