We’re almost at the end of our series on why niche marketing is the best way to success, but I don’t want to leave you quite yet. To finish up, I’m sharing some real-life examples of how I helped three clients identify the right...
Life and business are both better when you choose a niche, and go after it. Choosing a niche is all about using your expertise and knowledge to fill a need. In the era of Web 2.0, targeting and delivering services is easier than ever, but before you start selling, you...
News flash: businesses and dreams live or die depending on the problem-solving skills of its employees. Considering this, you’d think there would be no shortage of problem solvers in the marketplace. But the truth is many people struggle with overcoming obstacles—and...
Adam Smith, J.P. Morgan, Mayer Rothschild, Karl Marx. One of these men is not like the others. Who doesn’t belong? Well, Adam Smith is the father of capitalism, J.P. Morgan was a turn-of-the-century titan of the American financial system, Mayer Rothschild was...
I’ve covered the benefits of capitalizing on the relationships with higher-level colleagues that come from being an expert. Equally valuable, though, is collaborating with those same thought leaders on meaningful, innovative projects. A subtle distinction, yes, but...
this article originally appeared on LinkedIn Pulse Think about your business. Think about the past one, five, 10 years you’ve been doing what you’ve been doing. Does it resemble a roller coaster? It should. Every business cycles through high highs with...
