Now that you understand the benefits, you need to know how to succeed as an expert. First, understand you’re not the only one asking. Most experts wrestle with how to convey their command of their niche in an effective and authentic way that invites more and better business. Here’s what you need to do.
Show What You Know
You can spend time telling people you’re an expert, but the best way to communicate your expertise is by showing them. What does that mean? In today’s market, that means writing a book and getting it on Amazon. Amazon is where people go for information, products and services, so it makes sense to use their platform to raise your visibility. We’ve talked about this before, but truly the best way to position yourself as an expert is to let your knowledge speak for itself. In fact, writing a book is a great way for you to take stock of your experience and what you know. I think you’ll be surprised at how much of an expert you really are!
Don’t be Afraid of Social Media
We used to say the internet was the future, to which I would append “and the future is now.” Take advantage of the opportunities the internet provides to promote yourself and your business fully and unapologetically. Advertise your accomplishments on your Facebook page. Stock your webpage with Rave Reviews! In business, praise you’ve come by honestly should be shared, as should books, articles, videos, webinars, podcasts … anything you can put out there that displays the hard-earned expertise you’ve so painstakingly cultivated.
Stay Fresh and Current
When you’re recognized as an expert, you need to do more than rest on your laurels if you want to stay there. The world is full of plucky entrepreneurs who would like nothing better than to unseat you. That means you need to continue keeping up with best practices. Stay fresh, stay current, and always promote your expertise. When your customers see you consistently at the top of your field, continued success is a given.
Get off your duff!
Sean
