You know you’re an expert in your field, you know you’re capable of helping others and you know you could be very successful. But how do you use that information bring yourself more success? One of the best ways is to write a book!

Position yourself as an expert

Customers want to know that the person they’re working with is good at what they do. They want to feel confident they’ll be making a good choice when they hire you. You can tell people you know what you’re talking about, but if you don’t actually show them, you probably won’t reach the level of success you’re aiming for! Writing a book that shares your knowledge and experience establishes your credibility and raises your visibility. When you write a book, potential clients accept you as an expert and have proof your advice comes from a solid base of knowledge, you’ll have a much easier time selling yourself and your product.

Time is money, but so is knowledge. Write a book! #roachrants

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Monetize knowledge you already have

Time is money, but so is knowledge. Digital book sales, especially by non-traditional publishers, continue to grow at a pace of about 1% per year. Rather than look for new, unproven streams of revenue, write a book to monetize the knowledge you already have. You earned your place through hours of work and learning, the time has come for the payoff!

Write a book to sell your product (even if that’s you!)

Writing a book opens the door for customers to want more. An online course, consulting hours or whatever your product is will be all the more attractive when you’re a published author. Promoting your book provides an excellent opportunity to share knowledge with prospective clients while driving traffic to your product. In book format, you can spend a lot more time laying the groundwork for a sale than you’ll get on a website or Facebook ad!

Don’t let your hard-earned knowledge go to waste. Monetize your smarts, and start selling!