Now that you’re through the difficult task of writing your book, pat yourself on the back for a job well done. But the opportunity for relaxing won’t last for long. You’ve got to sell your book, and you need to find the best place to do that.

Amazon is the current titan of the publishing field for three good reasons. In my Expert Catapult system, I walk you through how to publish your book on Amazon, but today I want to address three reasons why you should choose Amazon as your sales platform.

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Amazon’s easy-as-pie system

Amazon’s selling and buying system is easy and intuitive for both publishers and readers. With a little know-how and marketing elbow grease, books practically sell themselves on Amazon. Your book has a better chance of selling more copies if readers can easily select, purchase and download your book without running into problems.

You’re in control

Amazon is great for hands-on people who like to manage the publishing process themselves. For the most part, Amazon grants you the freedom to publish your book the way you want to. You set the price, decide the length, create a cover, write some sales copy and create the marketing campaigns. The only person you have to ask for permission is yourself! Plus, you can upload instantly for free.

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Amazon is where people shop

Perhaps the best reason to publish your book on Amazon is because that’s where the customers are. Amazon sells way more books than anyone else, so you’ll definitely have access to a higher share of your target audience on their platform. E-book sales continue to increase, and Amazon is where clients go to buy.

Sometimes the biggest company is also the most reliable and effective company. When it comes to publishing, Amazon certainly fits the bill. So keep your overhead costs low, take advantage of arguably the best sales platform in the world and maximize book sales profits to support your role as an expert!

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