The Client Journey from Suspect to Lifelong Client
This week I’m wrapping up our three-part series on the Client Journey looking at how to take potential buyers from Suspect to Lifelong Client.
Taking the Journey From Customer to Client to Lifelong Client
This week, we’re looking at how to nurture your Prospects through the client journey from Customer to Client all the way to Lifelong Client.
New Business Partnership? Start Asking Questions
When you’re considering a business partnership, tenacity in asking questions is a must. Especially when the asking feels socially uncomfortable.
3 Famous Business Partnerships That Didn’t Last
Sometimes business partnerships don’t work out. No matter how small your company is now, you should prepare for the worst when you start out.
How to Protect Yourself in a Business Partnership
Is there a product or service missing in your business? A business partnership could be the answer. But what happens when it goes wrong?
How to Use Webinars to Promote Your Business
Webinars let you share information broadly, and they’re interactive. Used properly, they’re a great way to market your business–and create passive income.
What’s Info-Sponging? And Why Do You Need It?
There’s a downside to too much passion for your business, but what about too much focus? Info-sponging opens up your mind to connections and opportunity.
3 Simple Steps to Monetizing What You Know
Your expectation is—and should be—that you’ll get paid for what you know. In practice, this can be difficult. Here’s how you can monetize your knowledge.
Get Others Excited About What You’re Passionate About
Passion can fuel you, but can also blind you to when something’s not working. You want to be aware of that, but don’t let the fear of passion run amok scare you off projects entirely. Be cautious, but take full advantage of the “good side” of your enthusiasm.