We’re almost at the end of our series on why niche marketing is the best way to success, but I don’t want to leave you quite yet. To finish up, I’m sharing some real-life examples of how I helped three clients identify the right...
Want an example of a perfect niche marketing success story? Look no further than the west coast based fast-food chain, In-N-Out Burger. With lines out the door (or around the parking lot) every day, there’s no denying they’re doing something right! But what is it?...
In 2018, the US GDP topped $20 trillion, the highest GDP achieved by our economy ever. Unemployment has been consistently low and currently stands at about 3.6 percent, although the rate will probably dip even lower as we enter the holiday season. There’s no disputing...
Are you worried the market you want to target is too saturated? If market saturation is your concern, the first question you need to ask yourself is “Have I defined my niche?” And I mean really defined it! Because, if you haven’t, I can promise you that you’re looking...
I hear clients express worry about their product and market saturation, and I know one thing right away: they haven’t secured the right niche yet. When you choose your product and niche correctly, you know market saturation—and competition—won’t be a problem for you....
What’s your niche? Are you focusing on one area that is an inch deep and a mile wide? Business owners, coaches and entrepreneurs ask me to take a look at their strategies and practices every day. When I ask them what they do, many respond with a description that is so...
