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Be the best employee you can be…if you don’t want to be an employee…then be the best entrepreneur you can be! If you read books, attend seminars or watch television programs, you will be exposed to a gamut of excuses that explain why people fail to reach their full potential. Below are a number of common reasons provided:
| • Fear of failure | • Doubt | • Lack of confidence |
| • Pride | • Low self-esteem | • Arrogance |
| • Self-pity | • Hyperactivity | • Apathy |
| • Attention Deficit Disorder | • Bad advice | • Ignorance |
| • Childhood trauma | • Adult trauma | • General trauma |
| • Lack of trauma | • Getting too much love | • Getting too little love |
| • A broken heart | • A broken spirit | • A broken body |
| • Bad relationships | • Rejection | • Discrimination |
| • Discouragement | • Confusion | • Shyness |
| • Laziness | • Being too nice | • Being too rude |
| • Being too rich | • Being too poor | • Being too skinny |
| • Being too fat | • Being too good looking | • Being too ugly |
| • Self-hatred | • Guilt | • Indecisiveness |
And on and on and on it goes. Although there are many excuses which can be used for explaining why someone has failed to reach his or her full potential, the solutions are simple … so simple, in fact, that they can all be explained in a simple tale about two rats named Pep and Rally.
Get Off Your Duff and Make Your Own Damn Cheese Get Off Your Duff and Make Your Own @#$! Cheese is the story of two rats who don’t simply adjust to change, they learn to make change happen. This is a different kind of change. It involves change to behavioral patterns ways of thinking and the choices we make in our lives.
Their story is all about D.A.R.E.ing to be the best they can be: by rethinking the directions in our lives and the way we think. In this allegory, Pep and Rally become distracted from their full potential; however, in the nick of time, they learn to Get Off Their Duff and Make Their Own Damn Cheese. This entertaining and inspiring book can be applied to those in any industry and at any level. It is a good tool for helping companies both large and small get on the same page when it comes to understanding what it takes for a business to succeed – learning, adapting, and changing…with enthusiasm and optimism to be the best you can be. Only the best!
The premise of Sean’s Get Off Your Duff and Make Your Own Damn Cheese! is that you should be the best employee that you can be.
“We need to steer clear of this poverty of ambition, where people want to drive fancy cars and wear nice clothes and live in nice apartments but don’t want to work hard to accomplish these things. Everyone should try to realize their full potential’. I said that in 2005 and believe Sean is saying the same thing in his book. It’s time for change so get off your duff.”
“The success of a company isn’t based on money but the people you have running it. More employees need to appreciate the perspective outlined in this book!
“It’s an inspiring collection of people, like myself, who have worked hard, believed they could do it and are excited about the prospects.”
“Sean Roach is here not to impress you but impress upon you that when you Pour Your Heart Into It, you D.A.R.E to be fulfilled.”